Wellness Nomad | Alternative Medicine Specialist
Sohal Shah ND
Founder & Principal · Naturopath (BNYS)
Sohal Shah ND is a naturopath and the founder of Soho Wellness Consulting. He has spent his career moving between the treatment room and senior spa leadership, with senior spa and wellness roles at Six Senses Ninh Van Bay, One&Only Wolgan Valley, The Langham Melbourne and Fusion Maia Da Nang, and visiting practitioner engagements across the Maldives, Australia and Southeast Asia.
He leads every engagement personally, from wellness strategy and concept through programme and journey design, spa layout and MEP advisory, pre-opening readiness and post-opening quality. His method, the Forest Model, starts from one brief: the guest’s nervous system. Full bio · Experience
Jessie Rosenberg
Advisory Lead · Spa Operations, Guest Experience & Executive Strategy
Jessie brings together spa consulting, luxury hospitality operations and C-suite advisory experience. She advises during the planning and opening phases of complex, large-scale developments, working across multi-site spa and hotel environments where she has guided leadership teams on the design, implementation and governance of spa operations.
- Standard operating procedures across treatments, guest experience, retail and back-of-house operations.
- End-to-end workflows, from guest arrival and treatment sequencing through to service recovery and departure.
- Workforce planning, staff training frameworks and onboarding for therapists, spa reception and management.
- Consistent service standards across treatment delivery, retail performance and daily routines.
- Productivity, rostering and payroll structures aligned with luxury service expectations.
Her perspective is grounded in two decades in the wellness industry, including running her own practice and consulting to other wellness clinics on service standards, operational workflows, treatment menus and retail performance. In parallel she works at C-suite and board level, designing and facilitating closed-door strategic sessions with senior executives across enterprise and investment-led environments.
On major developments her role is to bridge vision and execution, so that spa and wellness concepts are supported by robust operating systems, trained teams and repeatable workflows that perform from day one and scale over time.